Contents Briefing

Included in this collection are scripts of the author on the growth of Chinese enterprises, involving such topics as: the core competitiveness of the enterprises, corporate strategy, brand value, governance structure of company, leadership quality, professional management and trust, industrial integration and exonomic institutions and so on.

Publisher Profile

Established in 1902, Peking University Press was the very first Chinese university press. Now it is one of the largest academic and educational publishers in China. It publishes more than 1,500 new titles each year, with 3,000 titles in print.

Since its restoration in 1979, the Peking University Press has published over 10,000 sorts of books and been awarded more than 700 prizes of different levels. In 1993, it was honored with the title of "National Excellent Press". In 2005...    more about