Contents Briefing

This book is an integrative account of the nature and cause of competitive advantage based on solid scholarly research in mainstream Strategic Management and related academic fields, illustrated with extensive contemporary business examples. It is intended to assist general managers in their strategizing for sustainable competitive advantage and persistent superior performance. The fundamental guiding principle for the entire book is a healthy balance between theoretical rigor and practical relevance.

Publisher Profile

Established in 1902, Peking University Press was the very first Chinese university press. Now it is one of the largest academic and educational publishers in China. It publishes more than 1,500 new titles each year, with 3,000 titles in print.

Since its restoration in 1979, the Peking University Press has published over 10,000 sorts of books and been awarded more than 700 prizes of different levels. In 1993, it was honored with the title of "National Excellent Press". In 2005...    more about