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The Commercial Press entered the digital publishing sector early in 2002 when the press established large-scale databases by digitization of the historic resources, and by organic combination of these databases, the press realized multi-media marketing models of historical resources by means of internet sales on internet, mobile phone publishing and on-demand printing, bringing in revenue of tens of millions of RMBs.
For its entry into the electronic map market, Yu Dianli, president of the Commercial Press said that its cooperation with UK’s Communicarta Ltd in respect of digital publishing will start from Travel & Transportation maps and will gradually expand into relevant book publishing fields. Under the premise of ensuring various interests of authors, users, and publishers, for the digital publications launched by both parties, users can pay for downloading from APP Store via iPhone、iPod Touch、iPad and other Apple’s product series, and in the future can pay for downloading via Nokia and other mobile phones or relevant products. According to the digital publishing plan of the Commercial Press, as revealed by Yu Dianli, after the publication of Digital Subway Map of Shanghai, the press will successively release digital travel & transportation (mainly subway) maps of Beijing, Guangzhou, Hong Kong and Taipei.
Huang Hua, an expert in the digital publishing industry held that the Commercial Press is virtually relying on two advantages to advance into the electronic reference book market.
The press has seized the advantage of content and brand, that’s the first advantage. The second advantage is that the electronic map launched by the press is the content resource with digital copyright, which can be changed with the change of terminals. Huang Hua, however, also believed that the Commercial Press is unclear about its future profit-making model in this regard.
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