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Fanshu.com.has taken a new move recently after the Cloud Reading Platform was launched in this March. Fanshu.com has cooperated with hundreds of publishing houses in launching the "Cloud Reading" bookstore.
A chief from Fanshu.com reportedly claimed that "Cloud Reading" Bookstore is .no simple revision of website, instead is overall upgrading of "Cloud Reading" service of Fanshu.com. After upgrading, the website will highlight free online trial reading, diversified charging modes and high-quality reading experience, providing more convenient e-reading services. After having chosen a book on Fanshu.com, the user can have a trial reading before purchase. If satisfied, the user can either chose online paid reading or making download and purchase of a full copy. There are currently 600,000 licensed ebooks available for free trial reading or purchase in the bookstore By taking reference of the fee-charging models of original literature websites, Fanshu.com provides the readers many types of consumption modes: free trial reading, charge by month or by the "Literature Hall," online paid reading, make purchase and download of full copy, etc. In addition, one big characteristic of "Cloud Reading" Bookstore is its adoption of the original Founder technology (both in version and form). Whether reading on web pages, downloading to your computer, or using e-reader, the readers can enjoy the pleasure just as you read a printed book. Zhao Ge, CEO of Fanshu.com stressed that the core of electronic reading is to reduce the users' cost of acquiring knowledge. In coordination with the upgrading of the "Cloud Reading" Bookstore, Fanshu.com also launched a large-scale promotional campaign of "24-hour Free Reading of 1 million titles of Bestselling Novels."
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